Ola Electric: Losing Ground Despite Leading the Pack

⚡ Ola Electric: Losing Ground Despite Leading the Pack

📅 June 20, 2025

✍️ By @pranshudube on X

Ola Electric has long been considered the face of India’s electric two-wheeler revolution. Its scooters – the S1 Air, S1 X, and S1 Pro – consistently outperform competitors on price, range, acceleration, and features.

Yet, in a surprising turn, Ola’s market dominance is being quietly chipped away – not by better vehicles, but by better service ecosystems and ownership experiences offered by rivals.

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🛠️ Service Gaps Overshadow Product Strength

While Ola's EVs come loaded with tech like cruise control, multiple ride modes, navigation, built-in speakers, and class-leading battery specs, customers have increasingly voiced concerns over:

• Long response times for service

• Delays in deliveries and post-sale assistance

• A lack of physical service centers or support in many cities

The company’s direct-to-customer model, though innovative, often leaves owners without the reassurance of human help when something goes wrong. As EV adoption grows, buyers are placing more value on support and after-sales care than raw features alone.

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🚀 Competition Closing In

Despite offering the most advanced and best-value EV scooters in India, Ola is losing mindshare to players with widespread dealership and service networks. These competitors may lack performance or smart features but win on ownership ease and brand reliability.

Without urgent improvements to service and support infrastructure, Ola risks being technically superior but operationally outpaced.

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🔋 A Strong Product. A Weaker Experience.

There’s no doubt Ola Electric has redefined the benchmark for electric mobility in India. Its vertically integrated approach—covering batteries, design, software, and manufacturing—is bold and commendable.

But no matter how powerful the product, the customer journey after purchase remains just as critical. Service lapses, inconsistent communications, and unresolved issues are pushing even loyal fans to consider other options.

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🛣️ The Road Ahead

With an IPO in the works and new product launches planned, Ola has a lot going for it. But long-term leadership in the EV space will depend not just on machines, but on user trust, support, and satisfaction.

🔋 EV-Talks Take: “Ola has the best machines on the road. Now it needs to build the roads they’ll be trusted to run on.”